Your offer is there, you just don't connect with your people and sales don't show it.
You have built something meaningful.
You are experienced, capable, committed.
And still…
• Struggle to explain your offer
• Posting content without results
• Feeling invisible online
• Undervaluing your expertise
• Feeling lonely at work
• Working hard but not growing consistently
The issue is not your talent.
The issue is clarity. And doing it alone.
We are here for you.
Let's build something meaningful together!
Hi, I'm Lorena
I bring together deep academic knowledge of emotions with over 20 years of hands-on experience in branding, marketing, business development and entrepreneurship.
I hold a PhD in International Marketing with a focus on emotions, which allows me to understand not only how brands should communicate, but why people feel, decide, and take action. As a mompreneur and founder of several purpose-driven initiatives, I combine strategy with empathy and real-life experience. My approach is rooted in emotional intelligence, storytelling, and authentic leadership, helping participants move beyond surface-level messaging to build brands that truly connect with hearts, create trust, and support sustainable growth.
This is what we do
Connecting Brands with Hearts is not about fixing your business. It’s about aligning it, with your voice with who you truly are, so it grows how you deserve.
We will have live zoom meetings to practically guide you to:
Reconnect with your inner clarity
Identify what’s working, what’s not, and what needs to change.
Express your value with ease and confidence
When you know what feels right, your whole body will express it naturally.
Understand your clients beyond assumptions
Connect with a heart that wants to work with you without pressure.
Create offers that feel right and are received well
Unlock your creative and business potential to change the world.
About the Experience
The Method we follow
Eight live sessions of two hours in Zoom every week to define these 3 main aspects:
1) CHARACTER
2) DNA
3) PATH TO THE HERO’S HEART
Character:
Listening to who you are we explore:
-
your emotional drive
-
your inner voice
-
your origin story
-
your core personality pillars
-
What truly gives the soul to your offer!
-
Using the IKIGAI framework in a practical way, we define a brand character that feels true, grounded and alive.
-
When you know who you are, communication stops feeling forced.
DNA
Understanding who you serve. We look at your people through an emotional lens to identify:
-
their values and needs
-
their challenges and desires
-
what truly moves them to act
-
Using emotional intelligence for business, you learn to speak to what matters, not just to what sounds good.
-
When you understand your people, connection becomes natural.
PATH TO THE HERO’S HEART
Saying what matters, when it matters
-
By aligning your offer with real, present needs, you’ll know:
-
what to say
-
how to say it
-
when to speak
-
When meaning meets timing, confidence follows. When we practice what to say to people who really want to listen, the magic happens. You just need to get out there and say what your heart tells you to offer.
If you’re ready to move from confusion to clarity, from pressure to purpose, together with a powerful group of ambitious and inspiring women this program is for you.
HOW THIS JOURNEY WORKS
you’ll move from awareness to expression.
Each week you will:
gain clarity by practicing
express yourself in your preferred channel
test your message in real life
receive thoughtful group feedback
integrate confidence through experience
Move to action immediately.
You grow by showing up as you are.
What My Clients Say
